Manor Mills Marketing Project

Hi hi 🙂

As I mentioned previously, I wanted to include some marketing topics in this blog in line with projects I am working on to, 1. build up my own online portfolio, and 2. to showcase a subject that might be of interest to some of you.

The company I work for has a store in Manor Mills Shopping Centre, Maynooth, Co.Kildare and has recently been taken over by new owners. The new management have set a new marketing budget and have decided to put together a marketing committee that I was appointed to today. I am delighted to be working with Manor Mills as it is a great shopping centre in the heart of the town and could really do with some marketing investment.

We had a very successful brainstorm this morning and are putting together some ideas for events and marketing ideas in the coming weeks. It is essential for us to understand the demographics in the area which range from primary students, secondary students, university students to the elderly who frequently visit Dunnes Stores in centre. Over the next few weeks we will be doing some research on the area to understand the customer and ensure they are getting what they need and want from the centre. It will be a lovely project to work on and I will keep you updated on the progress with plenty of images etc. Find some before pictures below;

Jen x


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